BLACKBERRY S.E. ASIA REBRAND

Filmed over three long nights on the outskirts of Bangkok, this commercial was part of a larger campaign my team and I developed. It appeared in consumer markets from India to Indonesia, Thailand to the Philippines. 

A brand that was pushed to the edge of relevance in a tight category, we created for Blackberry a strategy and concept that would position their device using the one key benefit that no other device or app could deliver (at the time).

This energetic and playful concept centered around mass human movement,
instigated over a secure personal communications network. 

We called it Fireflies.