CONSERVATION INTERNATIONAL
A GLOBAL BRAND CAMPAIGN LAUNCH / Creative Direction: (copywriting and strategy) for 360 cinema, online film, social media, PR, events, activations, interactive experiential.
People need nature. Nature doesn't need people.
Nature is not only essential to every aspect of human life and well-being.
Yet we are taking more than it has to give, and as a result, we’re putting our own lives on the line.
We assembled a cast of world-famous activists and actors to lend their voice to nature, highlighting human civilization's precarious reliance on natural resources by framing a new perspective in the fight against ecological destruction.
It’s not about saving nature. It’s about saving humans.
I was the creative director and lead writer tasked with launching Conservation International's award-winning "Nature Is Speaking" global rebranding effort.
Nature Is Speaking is Conservation International’s invitation to the human race to listen to what the natural resources of the world would tell us, if only we'd listen.
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See all of 'Nature Is Speaking' films here.
THE VOICES OF ‘NATURE IS SPEAKING'
/MAKING OF
The work is created based on both global and local insights and it has been translated into every major language.
LOGO MOMUMENT
Concept for a self-sustaining, experiential brand logo monument that monitors
location-based environmental data.
CONSERVATION.ORG
Watch more films at Conservation.org.
Work also featured in key earned media.
